TurboTax Lifeline T-Shirts
Objective
Lifeline is a full week near the end of tax seasons where we have volunteers and experts joined together to help answer all inquiries. The theme was western cowboy - the challenge would be creating something that people would like to wear, yet still has the TurboTax branding.
Solution
Two design explorations were considered during researching.
Option 1 - a traditional approach with the use of typography and silhouette.
Option 2 - an icon approach with a western twist that resembles the style of TurboTax icons, which is the best solution of both worlds combined to one - winner choice.
Deliverable
• Icons/Illustrations
• T-Shirt Design
