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Welcome to my site

Hello, I'm Alice

“Ease of use may be invisible, but its absence sure isn’t.”
— IBM

Work

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Tangerine Visa Debit

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AOL DMEXCO

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BlogTO Event Planning

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M1nd-set Customer Feedback

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Resume

  • Tangerine (Scotiabank) UX, Product Designer

    October 2018 - Present

  • Intuit UX Designer

    October 2017 - October 2018
    I supported and Led seasonal campaigns and responsive product page from research to execution. Create design system based on best practices (i.e., grids, rules, icons, colours, etc). Conducting usability and user testing to understand problems and find solutions to improve product. Research and study current trends and practices. Present research and design solutions to stakeholders. Collaborate with different departments and work closely in an agile environment with engineers, product owners, and QAs. Provide guidance and mentor junior designers. and QAs.

  • Sears Inc. Senior UX Designer

    January 2017 - October 2017
    Lead online email campaigns from start to finish. Work closely with marketing on gathering google analytics to help understand user behaviour. Improve user engagement rates. Work in a collaborative environment (engineers, product managers, copywriters, analysts, and business stakeholders.

  • AOL Senior Designer

    July 2015 - December 2017
    Lead and design human-centric experience for physical and digital space from research to execution. Work with cross-functional teams, such as project managers, marketing, writers, informational architects, and stakeholders. Apply design thinking and methodologies, in creating a holistic customer experience.

  • Microsoft Graphic Designer

    March 2015 - July 2015
    Lead and design internal and external events. Met with representatives to gather information. Design and translate data into visual infographics one-page sell sheets, and presentations.

  • Vision Critical Digital Designer

    February 2014 - March 2015
    Design a responsive platform for our clients, where their customers can provide feedback and updates on the company. Launch surveys and questionnaires to customers, gather feedback, and translate these data into a user-friendly visual to share with our clients. Built wireframes and prototypes, provide design system guides such as interaction components when selected and unselected.

  • Walden Design Intermediate Designer

    Nov 2009 - 2013,
    Conceptualize and design branding and other corporate collateral materials. Design websites, event booths, and packaging. Work with printers to select formats and prepare files. Collaborated with copywriter, photographer, developer, and creative director.

About me

I'm a creative and human-centric, design thinker that has a strong passion for design and new technologies. I'm curious and love to travel and will take that extra mile to try the most amazing or weirdest food on earth.

Problem-solving is a normal day-to-day thing for me, my preferred tool is applying design methodologies to help understand and define the goal of the project. I enjoy creating systems and human-centric journeys that work well for different user personas through desktops and mobiles.